The NBA’s Washington Wizards partnered with Ben's Chili Bowl and launched the Be Iconic campaign, strengthening their connection with D.C.’s cultural figures and local community. Responsibilities included concepting, pitching, and executing deliverables, such as a landing page, game display ads, social media campaigns, influencer partnerships, and transit ads. The campaign's vibrant visuals and strategic presence drove brand awareness and community engagement, positioning both brands as cultural staples in D.C.