As the Marketing and Communications Manager at PAMM, I led digital and social media strategy to elevate brand visibility and audience engagement. Working directly with the Marketing and Communications Director and managing an in-house team of five, I spearheaded marketing initiatives across exhibitions, retail, dining, events, and community programming. In this role, I successfully connected national and local audiences to Miami’s flagship Art Museum and its vast offerings.
A short video series exploring the museum’s permanent art collection and temporary exhibitions, delivering accessible and digestible art content across digital platforms.Highlights
Launched new series with a collection of 10 videos
Over 200k views
Art In A Minute
Interviews
A series of interviews featuring high-profile artists, curators, and community members. Brea was integral to conceptualization, casting, scripting, production, and publishing, ensuring the engaging content and amplification of diverse voices in the art world. Tiktok Culture
Collective
PAMM launched its TikTok account in 2023, with Brea securing a partnership through TikTok's Cultural Institutions Collective. She led the #GetCultured series, alongside institutions like The MET and LACMA, driving authentic engagement and increasing followers through creative content.
PAMM Portraits
PAMM's blog offering an inside look at the artists and individuals connected to exhibitions and events. Showcasing exclusive stories including interviews and behind-the-scenes content developed by the marketing team and invited collaborators. PAMM TV
A first-ever streaming platform providing free access to curated video art from the museum's collection. Led the launch campaign by developing digital strategies to expand online presence and increase audience engagement through targeted social media, email marketing, and media partnerships.